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Take people where [1] they've never been
Does your brand express the dreams [2] within you?

The French reference in legal intelligence, Lamy Liaisons, is transforming the support for professionals with a comprehensive offering combining advice, analysis, and documentation.

Client

Lamy Liaisons

Transform Awards - 2024 - Shortlisted "Best Brand Architecture Solution"

Missions

Strategy
Positioning
Brand Architecture
Brand Platform
Identity
Motion Design
UX Design

Be Dandy developed the strategy, redesigned the brand identity, and established a clear architecture for Lamy Liaisons. This work unified the legacies of Lamy and Liaisons Sociales, positioning the brand as a global and innovative partner, serving all legal professionals.

Collective Intelligence: Serving the Law

 

In response to standardized technological approaches, Lamy Liaisons emphasizes its humanist DNA and consulting expertise. Be Dandy has placed Collective Intelligence at the heart of the brand, repositioning Lamy Liaisons as an engaged legal guide, capable of bringing together and supporting all legal professionals.

Giving meaning and centralizing expertise:

 

The first step was to redefine the identity of Lamy Liaisons to integrate the historic brands Lamy and Liaisons Sociales, while establishing a clear new promise around a strong concept: Collective Intelligence. This repositioning places the human element and consulting at the heart of legal practice, transforming the brand into a global guide for all legal professionals.

 

The second step restructured the brand architecture to reflect this unified vision. Lamy Liaisons is now organized around four business brands (Academy, Solutions, Community, and Prospective), each embodying complementary expertise and reinforcing a 360° approach.

Rationalize and harmonize the offering:

 

The final step streamlined the historical sub-brands to clarify Lamy Liaisons’ offerings. The digital platforms Lamyline, Lamy Notaire, and Liaisons Sociales were unified into a consistent framework, becoming Lamyline, Lamyline Notaire, and Lamyline Social respectively. This transformation integrates a cohesive visual universe and strengthens the group’s identity while preserving historical recognition.