Take people where [1] they've never been
Does your brand express the dreams [2] within you?

We believe in the civilising bond [2] that unites brands with people.

We work with people of conviction to build ethical brands, [1] whose sincerity and beauty resonate through time.

Our expertises

They trust us

Repetto, Hermes, Krug, Audemars Piguet, Jo & Joe, Vinci, RATP, Mauritius Commercial Bank, Nexity, JB Martin, Novaxia, Orient Express, Accor, Figaret

Together we won

Grand Prix Stratégies du design - 2022 Award Naming pour Blhas
Wolda - 2021 Award of Excellence dans la catégorie Logo New, MCB
Wolda - 2021 Bronze dans la catégorie Identité Corporate, MCB
Awwwards - 2021 Honorable Mention, Be Dandy Website
Awwwards - 2021 Mobile Excellence, Be Dandy Website
Awwwards - 2021 Honorable Mention, Mu Architecture
Club des Directeurs Artistiques – 2021 Bronze, Design branding, lettres et caractères MU Architecture
Club des Directeurs Artistiques – 2021 Bronze, Design branding, packaging Domaine Belargus
Club des Directeurs Artistiques – 2021 Bronze, Design branding, packaging H Theoria
Trophées de la communication – 2018 N°1 Edition pour un organisme privé Novaxia, Book des 10 ans
Worlwide Logo Design Award – 2018 Excellence, Branding Théâtre immersif
European Design Awards – Oslo 2018 Silver ED, Promotion Baton Rouge, carte cocktail
Worlwide Logo Design Award – 2018 Bronze, Branding Nest
Worlwide Logo Design Award – 2018 Excellence, Branding Maison Crivelli
Grand Prix stratégies du design – 2017 Silver, Edition commerciale Baton Rouge, carte 2017
Club des Directeurs Artistiques – 2017 Short list, Design identité visuelle Norma Machines
Club des Directeurs Artistiques – 2015 Bronze, Design identité visuelle Apero Casaq, Le Trot
Cresta Awards – 2016 Short list, Visual identity MAD
Grand Prix stratégies du design – 2015 Prix Edition institutionnelle Prodiss, rapport d’activité
Grand Prix stratégies du design – 2015 Mention Design produit Baton Rouge, carte
Grand Prix stratégies du design – 2015 Prix Design Packaging et Coup de cœur du jury Orcines, Single malts
Lions, Cannes – 2015 Lion de bronze, Design Premium Brands Orcines, Single malts

The Agency

Be Dandy is a branding agency specialised in strategy, architecture and design for luxury and corporate brands. Passionate about the life and design brands, the Be Dandy agency was founded on November 1, 2010, an allusion to our first client, Krug, which was also founded on November 1, but in 1843, founded by Alix Declercq and Pierre Berget.  Be Dandy grew up with the conviction that there is nothing better to distinguish oneself than to be true to oneself.

The branding agency takes the time with its to understand where they are coming from and to their strategic choices to get the most out of their the best of their project.

Because the genius of the brand is built over time. Be Dandy agency accompanies you throughout the year so that all your actions feed this same heritage with relevance.

Free and sensitive, we combine our know-how, strategy, design and architecture to meet the

Know-how and deliverables

We guide you no matter what is at stake for your brand. We have three branding offerings.

Create a brand : We help you create unique universes to make your future brand a success.
Transform a brand : We support companies in revealing their power to successfully transform and speed up their growth
Enrich a brand : We enrich flourishing brands with ideas, styles and new experiences

We address all the sectors : art and culture, food and beverage, industry and service, fashion and jewelry, perfumes and cosmetics, public and health,, living spaces, legal, finance and property and all corporate targets, lifestyle, premium and luxury.

Our expertise includes brand content, activation, digital publishing, digital publishing, campaigns, packaging, architecture, visual identity, naming, brand strategy.

Our know-how, secret passions and talents :
Strategy : Brand audit, Market research, Target market analysis, Trend analysis, Cultural exploration, Positioning, Field of expression, Vision, Strategic pillars, Brand matrix, Architecture, Storyscope,Brand induction, Activation plan, Storytelling training, Internal communication
Création : Logotype, Graphic charter, Iconography charter, Illustration, Animation, Manifesto, Tone of voice, Language charter, Fundamental texts, Storytelling, Publication (Stationery, Brochures, Art books, Magazines), Product (Packaging, One-off pieces), Film
Expérience : Activation plan, tasting experience, customer journey, event branding, Style book, Design brief, Interior design (hotels, restaurants, offices, furniture design, Website, social media, interactive experiences

Our customers

Accor Hotels, Adden Avocats, Alstom Transport, Ardberg, Audemars Piguet, Belles Demeures, BMW, Bouygues immobilier, Champagne Henriot, Chanel, Château d’Yquem, Gin Citadelle, Classic du Mans, Dietbon, Dom Pérignon, Domaine Belargus, Eutelsat, Figaret, Givenchy Parfums, Hermès, Hippodrome de Paris-Vincennes, Hôtel des Horlogers, Hôtel Orient Express, Hippodrome de Paris Vincennes, H.Theoria, Keeze, Le Trot, Lentillesmoinscheres.com, LVMH, Magasins Nicolas, Maison Crivelli, Maison Ferrand, Maison Krug, MCB Mauritius Commercial Bank, Mellerio, Moët & Chandon, Monabanq, Mu, Naccarat, Nest, Nexity Villes et Projets, Novaxia, Orcines, Pavillon Noir, Pichet, Prodiss, RATP, Repetto, Seloger.com, Sciences Po, Shangri La Hôtel, Le Botaniste, Skinjay, Théatre Immersif, The Whisky Lodge, Universal Music, Vinci groupe, Vinci Immobilier, WOJO

Contact us

Alix Declercq
Founder and President

Pierre Berget
Founder and Creative Director

Manon Anselmi
Partner and Strategy Director

30 rue de Trévise,
75009 Paris

+33 1 40 21 03 11