Be Dandy supported the launch of this new brand and brought out the very essence of Mobco: a place where infrastructure lines meet human connections. A brand territory, a new name, and a visual identity designed to unify expertise, pragmatism, and conviviality, translating the event’s singular character: a welcoming gathering where every encounter becomes a driver of progress.

At the heart of this identity, the logotype is built on a simple principle: the circle as the fundamental unit of mobility. The circular movement, repetitive and continuous, evokes wheels, flows, and the daily cycles that shape our journeys. By repeating this form and linking it from one letter to the next, we created a wordmark that embodies a living network, a system in which each element depends on the next, reflecting the territories that Mobco connects.

This precise and geometric construction reveals that behind every journey lies a collective mechanism, a shared movement that is both structured and deeply human.

Around this central sign, a linear graphic system extends the circular dynamic: fluid, directional lines that evoke transport networks, as well as the exchanges, conversations, and collaborations that energize the event. A clear and functional visual language, designed to guide, connect, and create meaning.

Mobco therefore becomes more than a professional gathering: a living space where innovation, debate, connections, and experiences intertwine to shape the sustainable mobility of tomorrow. A project to which Be Dandy contributed by crafting a clear, open, and deeply human vision, true to the shared momentum that drives the entire sector.