Revealing a brand’s soul
is an art.

ResearchExplore, delve deeper, enhance, challenge brands, their semantic and symbolic potential

DeliverablesBrand audit, Market research, Target market analysis, Trend analysis, Cultural exploration

MeaningProduce unique ideas, structure concepts, invent and organise universes

DeliverablesPositioning, Field of expression, Vision, Strategic pillars, Brand matrix, Architecture, Storyscope

Team SpiritBring staff together, provide tools to understand and steer the brand

DeliverablesBrand induction, Activation plan, Storytelling training, Internal communication

Visual identityDesign symbols, hone lines, visualise ideas, enhance graphic universes

DeliverablesLogotype, Graphic charter, Iconography charter, Illustration, Animation

Verbal Identity Create your own language, tell your story, create emotion

DeliverablesManifesto, Tone of voice, Language charter, Fundamental texts, Storytelling

Subject and contentFlesh out the brand, find its expression tools

DeliverablesPublication (Stationery, Brochures, Art books, Magazines), Product (Packaging, One-off pieces), Film

ActivationSupport in new uses, share your vision

DeliverablesActivation plan, tasting experience, customer journey, event branding

ArchitectureCreate new spaces, open up to audiences

DeliverablesStyle book, Design brief, Interior design (hotels, restaurants, offices, furniture design

DigitalConnect to your audiences, exist in the virtual world

DeliverablesWebsite, social media, interactive experiences