Founded in 1862, De Lossy is a champagne house with a rich heritage whose renown has gently faded over time. The challenge? To breathe new life into this sleeping beauty, whose historic estate, nestled in the heart of the vineyards, has always been a place of gathering and celebration—a vibrant space where a community of accomplished and humble souls still comes together today, united by the belief that success is meant to be shared; a chosen family that celebrates life’s big and small moments with gratitude.

Be Dandy brought this philosophy to light: a way of life where gratitude takes center stage. Far from self-centered celebrations or moments reserved for rare occasions. Why wait for the exceptional when each day offers precious moments? Small victories, the start of a new season, family reunions, genuine connections. Every day holds its own wonders—this is why De Lossy celebrates the beauty of shared moments, standing apart from the market’s conventional and ostentatious rituals of celebration.

Be Dandy crafted a new visual identity rooted in the house’s core values. The packaging of the Rosé and Brut champagnes was designed to elevate every tasting moment:

• A bottle in deep green, reflecting the house’s distinguished aura and celebrating nature.

• A finely embroidered knot, where a D and an L intertwine to form an infinite loop—a symbol of continuity between past and future, and of the bond that connects us to one another.

• A golden knot evoking generosity.

• The crest, the house’s traditional coat of arms, reimagined for today: Adorned with three roses, it honors gratitude and the beauty of nature, framed by a chevron—a sign of a heritage carefully preserved

Every brand element bears the house’s signature: ‘Living beautifully since 1862.’ An invitation to celebrate the beauty of life—together.

Rooted in its terroir since 1862, the brand has rediscovered a vibrant, inclusive voice that elevates every moment and celebrates the here and now.