Challenge

Prove the credibility of action of the union of performing arts activities’ action with a strong and spirited image to obtain the financing requested by the union with Be Dandy agency.

Solution

The recommendation of the agency was to transform the report with an editorial approach. With few resources, it had to be spectacular. We designed it in a frugal manner: with only two direct shades: the 072C Pantone and the fluorescent Pantone. No image being furnished we chose a pictorial representation of sound as an input key.