Stories takes a lifestyle approach which is pioneering in the watchmaking world. It shows the product without an advertising pitch or demonstrative discourse. The narrative and emotional editorial line integrates the products into the history, expertise, meetings and innovation specific to the company.
Built on a simple principle, like the concentric shape of a watch, the magazine starts in Le Brassus before opening its circle to the world and returning to its native land, enriched by these discoveries.
The manufacture shows us what happens behind the scenes, its history, its artisans and its family, shares its values with a wider community and explores new horizons.
Detached from any commercial logic, the magazine is aimed at members of a community that is passionate about watches, travel, nature and beautiful objects… all things that go beyond the core business of Audemars Piguet and extend its power of seduction to new audiences.
No need to be a watchmaking expert; Stories is above all about a state of mind.