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Take people where [1] they've never been
Does your brand express the dreams [2] within you?

Founded in 1684 in Alsace, De Dietrich is one of France’s oldest companies and remains 100% owned by the founding family. Over time, the brand had become fragmented. Its name, logo and emblem were shared with heating and household appliance activities sold in 2004, creating confusion and limiting the industrial entity’s ability to assert itself independently.

Client

De Dietrich

Missions

- Brand architecture
- Brand identity

The goal was to turn De Dietrich Process Systems into a strong, unified and autonomous brand, capable of asserting its legitimacy and leadership while preserving its heritage.

Built around the concept “300 years ahead”, Be Dandy repositioned the Group’s history as evidence of its capacity for innovation and reinvention. The objective was to reconcile past, present and future within a coherent corporate posture and to affirm De Dietrich as the sole legitimate heir to the historic Group.

The brand identity was redesigned to embody transformation – a direct reference to the company’s expertise in industrial processes.

The mention “Process Systems” was removed from the logotype to establish De Dietrich as the Group brand. The new identity reaffirms De Dietrich’s core values while expanding its scope.

 

The historic hunting horn, granted to the family by Louis XVI in 1778, was reinterpreted into a more abstract and dynamic emblem. A new typographic system combining Parabole and Graphik was introduced. The traditional sector blue evolved into a distinctive purple, supported by secondary colors inspired by the Dietrich ecosystem. The visual system was structured to ensure coherence across applications, while the iconography reintroduced people at the center of the brand expression.