Challenge

Speak as the UHD referent, but also translate authentically the visual experience of the millions of pixels offered by a next-generation Ultra HDTV with only 600 pixels of them and only paper.

Our missions

Eutelsat has adopted a referent stance and has designed an Ultra High Definition guide outside the brand’s codes, which also lists its competitors.

The visual strategy is based on the refusal to use CMYK. The agency chose to stage the pixel in all its states, to use only 6 pantones and light-reflecting systems.