Scarlet passion: fuelling a red hot identity
True to the founder’s passion for women, his drive to move with them, support them and follow them in everything they do, the visual identity brings feminine flair together with expertise.
The logo’s curvaceous font echoes women’s curves and the footwear’s racy shapes. The heel-inspired dot between JB and Martin has been updated and streamlined to capture movement and energy and bring to mind a podium or pedestal.
The visual identity system is made up of shapes inspired by iconic shoe patterns whose graceful designs and precision underline the quality of the fit and style of the footwear.
Last but not least, scarlet leaves its mark on the entire identity in a nod to the brand’s Parisian and French soul, the founder’s passion and the confident, sensual and bold personality of JB women.