Nous contacter

Take people where [1] they've never been
Does your brand express the dreams [2] within you?

Born out of the merger of the consultancies Advents and Cometh, Sideby embodies a new approach to consultancy, where sector-specific expertise meets emotional intelligence. Rooted in practical experience, close engagement and action, the brand places people at the heart of tangible and sustainable transformations.

Client

Sideby

Missions

Brand platform
Naming
Brand architecture
Visual identity
Brand system

The challenge

To unite two firms under a single brand, one capable of highlighting their distinctiveness and challenging the established norms of the consultancy sector.

The solution

Be Dandy defined the brand strategy and architecture, before devising the name and visual identity for Sideby. At the heart of the positioning, the ‘Human Inside’ concept positions human intelligence as a genuine driver of transformation.

Evoking the idea of moving forward side by side, the name Sideby affirms a relationship of equals with its clients. This philosophy takes shape in a visual identity based on convergence: two shapes meet and overlap to create a common point, symbolising collaboration and shared progress. A flexible logo that breaks with industry conventions and embodies a resolutely optimistic promise: ‘You’ll love change’.