A unifying visual system soaked in the cocktail world
The visual identity stays true to the concept by avoiding the standard figurative depiction of ice cubes. Instead there’s a colourful rainbow reflecting the different emotions and flavours which, just like the blends of spirits and their reflections in the ice, stack up to create other colours, flavours and feelings. The different shapes are inspired both by the clear ice moulds and ingredients used to make cocktails (orange quarters, lemon zest etc.).