A phenomenon identity promising a voyage of the soul
The strength of H.THEORIA we identified, is the narrative value of each liqueur thanks to the blend of different ingredients: sometimes it’s the countryside finding its way into an old family home, sometimes it’s the sunshine on skin at high noon. A narrative, alchemical DNA that we chose to keep in the brand’s verbal and visual identity. Its tone is imbued with mystery, its monogram flirts with esotericism, the colours invoke depth and its visuals convey hybridity and free association.
H.THEORIA’s creative know-how thus lies at the heart of its identity.