As an expert in public and environmental law, the law firm wanted a new brand to reflect its convictions: pugnacity, excellence and team spirit.
A new strategy in the world of law led by the Be Dandy agency.

Challenge

Traditionally presenting an institutional, scholarly or technical image, law firms seldom capitalise on the emotional value of their brand. The new positioning of ADDEN breaks away from this tradition by embodying its stance and making a strong commitment to serving the law and its customers.

Solution

The art of winning.
In keeping with this state of mind, the Be Dandy agency designed a brand that is assertive and goes against the usual image of law, inspired by the playful and dynamic dimension of oratorical jousts and games of skill.
The clear and uncluttered logo is accompanied by a capital letter monogram which underlines ADDEN’s involvement with its customers and its ability to resolve complex issues. The letter A is the firm’s initials and symbolises its desire to lead each case to victory. The identifying colour: a light, bright blue, embodying modernity and stability. The six complementary colours, borrowed from the digital world, combined with the 3D shapes in movement, illustrate the creativity and agility of the team.
The new identity reflects the firm’s image, uniting a team located throughout France and promoting its uniqueness to all its audiences.

Missions

Creation of a new strategy and brand identity.
This new identity is accompanied by a linguistic territory, a brand manifesto, and applies to all communication tools (stationery, print, digital, brochures, posters, etc.). Be Dandy was also in charge of creative supervision of the 15th anniversary event.