An identity reflecting a unique ecosystem, between heaven and earth
It’s hard for architecture firms to avoid constructivist logos with sharp shapes, straight static lines highlighted by black and white. These signature features are a given but they don’t take their landscape into account. We went in the opposite direction and designed an open and carefree identity for Mu.
The curvy and free logo quietly captures the founders’ inspired collaborative approach. Its complimentary shapes come together, open up to each other and interlace. They reflect the firm’s sensitivity, its ability to understand the places and people living there, to work closely with the people building them. Result: spaces that fit into their environment so well that they’re able to restore balance to the solid and hollow, amusement and boredom, nature and the city.
Just like the living materials that change over time and which Mu has made its hobby horse, the logo lives in its time.
It’s designed like a flag, for the firm and its legendary land, a unifying symbol for those who share a human vision of architecture where people live well. A movement that opens new doors in a very limited market.