Art Directors Club – Short list Design – 2015

How to renew the appeal of Parisians for a place considered outdated, Vincennes, which is actually a vast playground, pop and fun, but also the 1st connected racecourse in France.

Challenge

The Be Dandy agency had to attract a new clientele to the Paris Vincennes racecourse for Le Trot.

Solution

Be Dandy agency proposed a new way to see the horses and races via a very visible display with a playful angle. The hippodrome becomes a vast playground. The creation combines the typical colours and patterns of the jockey’s silks and enhances the human character of the horse, a straw in its mouth.