Take people where they've never been Does your brand express the dreams  within you?
How to renew the appeal of a place considered outdated ?
Concept and Naming - Branding - Advertising campaign - Display - POP - Signage - Publishing
Art Directors Club – Short list Design – 2015
How to renew the appeal of Parisians for a place considered outdated, Vincennes, which is actually a vast playground, pop and fun, but also the 1st connected racecourse in France.
To attract a new clientele to the Paris Vincennes racecourse for Le Trot.
Be Dandy agency proposed a new way to see the horses and races via a very visible display with a playful angle. The hippodrome becomes a vast playground. The creation combines the typical colours and patterns of the jockey’s silks and enhances the human character of the horse, a straw in its mouth.