Take people where[1] they've never been
Does your brand express the dreams [2] within you?

How to renew the appeal of a place considered outdated ?

Client

Apero Casaq

Services

Concept and Naming - Branding - Advertising campaign - Display - POP - Signage - Publishing

Art Directors Club – Short list Design – 2015

How to renew the appeal of Parisians for a place considered outdated, Vincennes, which is actually a vast playground, pop and fun, but also the 1st connected racecourse in France.

Challenge

 

To attract a new clientele to the Paris Vincennes racecourse for Le Trot.

Solution

 

Be Dandy agency proposed a new way to see the horses and races via a very visible display with a playful angle. The hippodrome becomes a vast playground. The creation combines the typical colours and patterns of the jockey’s silks and enhances the human character of the horse, a straw in its mouth.

Related projects

Le Trot

La Quille

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