Take people where  they've never been Does your brand express the dreams  within you?
How to renew the appeal of a place considered outdated ?
Club des Directeurs Artistiques – 2015 Bronze Award, Design identité visuelle Apero Casaq, Hippodrome de Paris Vincennes
Art Directors Club – Short list Design – 2015
How to renew the appeal of Parisians for a place considered outdated, Vincennes, which is actually a vast playground, pop and fun, but also the 1st connected racecourse in France.
The Be Dandy agency had to attract a new clientele to the Paris Vincennes racecourse for Le Trot.
Be Dandy agency proposed a new way to see the horses and races via a very visible display with a playful angle. The hippodrome becomes a vast playground. The creation combines the typical colours and patterns of the jockey’s silks and enhances the human character of the horse, a straw in its mouth.