Take people where they've never been Does your brand express the dreams  within you?
Be Dandy imagined a plant prison to evoke the aromatic power of Ardbeg.
Concept - Event packaging
How to renew consumer appeal for the smokiest and most peaty single malt in the whisky world ?
To renew interest in Ardbeg, the most peated and smokiest single malt in the whisky world.
We imagined a plant prison, composed of intertwined branches to evoke the aromatic power of Ardbeg, the enfant terrible of whisky. The box is hollowed out and depicts the birth of Ardbeg in the heart of the wilderness. An unusual promise of tasting, a glass is proposed in addition in the heart of the same packaging.