Solution

Be Dandy agency carried out a first exploratory and reflective work to help the Henriot Champagnes to develop their identity territory, understand their singularities and what makes them so distinguished on the market. Once these values were included in the brand platform, the Be Dandy agency worked closely with the House to deploy its identity assets at 360°. First act: highlighting the majesty of each bottle, the brut souverain, the blanc de blancs, the rosé and the millésimé to express with poetry and elegance the wonders of nature. Second act: leading the conception and writing of all the fundamental contents of the House.