Challenge

SeLoger, N°1 in real estate ads in France, has begun a new strategic shift for its website dedicated to luxury real estate ads: Belles Demeures. Objective: to win new market shares from an international core target with a more premium and Frenchy image.

Solution

In that context, Belle Demeures chose to stop the publication of its monthly magazine in aid of a massive investment for a new tailor-made digital solution which reaches every target including international ones.  The new digital platform offers a unique and unequalled experience to both its final customers, potential buyers and direct customers, the agencies. The visual system uses the codes of French lifestyle and signs in English its vocation.

Extract of the B to B mailing announcing the magazine’s disappearance

It is time to move on.
Bye bye Gutemberg.
The Belles Demeures magazine it dying out to reborn as a prestigious new, high-performance and digital platform adapted to your needs.
See you in October on bellesdemeures.com/en