Pop: from a card style to a bold state of mind
The idea behind the rebrand is to showcase the wealth of creativity that has always fuelled Popcarte and highlight its best assets: a colossal card range to suit any style and requirement as well as endless customisation options. Be Dandy has used these assets to make Popcarte the leader when it comes to unleashing your imagination.
What’s the idea? The agency wanted to move Popcarte away from a divisive Pop aesthetic to make Pop a true state of mind: a natural and joyful way to see life, where cards and announcements aren’t something you feel you have to do but something you want to do however and whenever you like.
We’ve put the spotlight on Popcarte’s wide range of options so everyone can capture different sides of their personality. No matter the event or style, Popcarte gives everyone the chance to unleash their imagination for any occasion.
The agency has focused on making Popcarte’s cards and announcements an everyday thing, which is what consumers want. The freedom to celebrate any milestone or event, to share the joy with cards that are vibrant, honest and enthusiastic. Just like life.