Take people where  they've never been Does your brand express the dreams  within you?
Be Dandy delved into Popcarte’s personality to showcase its wealth of creativity.
Stratégie de marque
Plateforme de marque
Ton of Voice
Popcarte designs, prints and delivers all kinds of cards and announcements so everyone can share their news and milestones, no matter how big or small. Be Dandy delved into Popcarte’s personality to showcase its wealth of creativity in the design of everything from the new brand strategy to the bespoke visual identity.
Pop: from a card style to a bold state of mind
The idea behind the rebrand is to showcase the wealth of creativity that has always fuelled Popcarte and highlight its best assets: a colossal card range to suit any style and requirement as well as endless customisation options. Be Dandy has used these assets to make Popcarte the leader when it comes to unleashing your imagination.
What’s the idea? The agency wanted to move Popcarte away from a divisive Pop aesthetic to make Pop a true state of mind: a natural and joyful way to see life, where cards and announcements aren’t something you feel you have to do but something you want to do however and whenever you like.
We’ve put the spotlight on Popcarte’s wide range of options so everyone can capture different sides of their personality. No matter the event or style, Popcarte gives everyone the chance to unleash their imagination for any occasion.
The agency has focused on making Popcarte’s cards and announcements an everyday thing, which is what consumers want. The freedom to celebrate any milestone or event, to share the joy with cards that are vibrant, honest and enthusiastic. Just like life.
Celebrating creativity: a versatile and joyful identity
Be Dandy wanted to capture the myriad ways to express yourself and gave Popcarte a radiant, vibrant and contemporary identity. A unique visual system that brings together three signature features: a font, colours and pictograms.
The Victoire font has been designed especially for the brand and celebrates creative freedom in all its glory: its unique calligraphy dips into fixed-pitch, slab serif and handwritten to create a sense of humanity, spontaneity, style and skill.
With its three signature features, the font comes in regular, outline and pictographic. Be Dandy actually came up with over 90 icons divided into 10 themed categories (birthday, wedding, new baby etc.). The language sets the tone and gives everyone what they want.
Be Dandy chose eight signature colours to embody the occasions that Popcarte celebrates. The complementary, soft and vibrant hues come together to express every emotion no matter the occasion.
It brings the occasions to life with honest and bold iconography. Each photograph is flooded with natural light and captures a natural moment.