Take people where they've never been Does your brand express the dreams  within you?
“The brand has far more personality than before and that’s a positive in itself as it’s recognisable, different and has a real focus. Consumers were a little surprised at first but they’ve rallied behind it.”
Vincent Guillet Founder of Dietbon
Branding - Packaging - Stratégie
The nutrition expert and weight loss plan designer has reinvented the market. Be Dandy’s new strategy replaces deprivation with a positive approach to food based on energy, joy and balance.
Change how people see dieting
Dietbon is all about balance with support from nutrition experts and scientific studies. The goal: to get away from the sometimes toxic and guilt-inducing idea of deprivation to teach people to live better by eating better.
On the menu: joy and energy
Rather than showcasing classic “slimming recipes”, Be Dandy decided to reinvent the market’s visual language. Result: an aspirational range whose packaging inspires freshness and vitality. The logo, colours and pictograms make the brand approachable and understandable, just like its products. The stripped back logo has solid and balanced shapes. The bright colours form a framework that makes it easy to understand the products’ specific features. The natural colours each refer to a food type and work together with a signature purple to detail ingredient portions in each meal (meat, fish, vegetables etc.). There are also pictograms to provide an accurate and direct overview of the dishes’ specific features. The complimentary font adds the stylish and carefree finishing touch, inspired by the publishing world.
Dietbon’s new lively and contemporary identity captures its philosophy: help everyone find a new balance.
“We updated a brand platform and full identity including the design of a B2C brand for female clients. A finely-tuned method with a real professional who knows which questions to ask to get to the heart of the matter. The brand has far more personality than before and that’s a positive in itself as it’s recognisable, different and has a real focus. Consumers were a little surprised at first but they’ve rallied behind it.”
Vincent Guillet, Founder, CEO – February 12th 2021