Take people where [1] they've never been
Does your brand express the dreams [2] within you?

“We needed creative minds who could get to grips with a brand and capture its stylistic and design DNA. They also worked with us on several brands from entry level to luxury. Ever positive and with countless back-and-forths, they designed snappy guidelines that all our teams around the world.”

Perrot Damien Global Senior Vice President Design

Client

Hôtel Orient Express

Services

Stylebook

The Be Dandy agency worked on the Orient Express Hotel project.

 

A cosmopolitan icon for more than 130 years, the Orient Express remains the definition of timeless luxury. This legendary blend of exotic opulence and elegance will soon be the focus of a new global collection: Orient Express Hotels, which promises a journey of absolute refinement.

Unique craftsmanship and noble materials echo the splendor of this mythical train to create a memorable experience, rich in emotions, that makes you want to travel the world. Driven by this unique sense of style and the promise of a radical change of scenery, Orient Express invites you to discover another way of traveling, living and seeing the world: a culture in its own right.

 

With a goal of opening 10 addresses by 2030, the hotels want to translate the spirit of the brand into images in a stylebook for interior designers.

“We needed creative minds who could get to grips with a brand and capture its stylistic and design DNA. They also worked with us on several brands from entry level to luxury. It’s been a great experience with good communication and creativity. Ever positive and with countless back-and-forths, they designed snappy guidelines that all our teams around the world rely on to brief our interior designers, share the brand’s DNA with them and inspire them to design and unleash their imagination and creativity to fuel a brand.”

Perrot Damien, Global Senior Vice President Design – le 17 mars 2021

Related projects

Les Petits Parisiens

Hôtel Orient Express