A constellation of virtual worlds
Be Dandy has given the brand name a new amplitude by creating a logotype in capital letters, whose reworked letter spacing gives it force of impact and an embracing aspect that carries the reader away.
The typeface is thin, straight, elegant but contemporary and sharp. It is accompanied by a more classic secondary typeface with a serif, which embodies the human and creative spirit at the heart of the studio’s approach.
Artysium thus appears as an imaginary destination, a constellation in which several worlds live: those imagined for each brand.