Take people where  they've never been Does your brand express the dreams  within you?
The Be Dandy agency worked on the storytelling of the Maison de Champagne Krug to impulse a new positioning.
Impulse a new positioning: from a traditional and elitist brand, the Maison reoriented itself to conquer a new target, more contemporary while reconnecting with its origins.
The origin of the Storyscope
More than a narrative technique, storytelling is a strategic tool that puts in three dimensions the vision of the brand.
People recount and organise themselves as societies through stories. Those stories have a function of understanding of the world. They permit to organize through a web of relations, the phenomena of reality that present themselves to man in a random way, without apparent explanations, in a precise space and time scale and in a homogenous way.