Orcines - whisky naming, branding and packaging by Be Dandy

Efficiency and creativity. Be Dandy was at work on the creation and development of the brand “Orcines”, Grand Prix Strategy 2015 and Lion at Cannes, now present in 5 countries.

Client

Orcines

Lions, Cannes – 2015 Lion de bronze, Design Premium Brands Orcines, The Whisky Lodge

Club des Directeurs Artistiques – 2015 Bronze Award, Visual Identity Design Orcines, The Whisky Lodge

Grand Prix stratégies du design – 2015 Prix Design Packaging and Jury's Crush Orcines, The Whisky Lodge

Missions

Naming
Branding
Packaging

Challenge

The challenge for the Be Dandy agency was to give a luxury position to a new actor on the Whisky market.

Solution

First cotton label of the market, it evokes the craftsmanship and the fragility specific to the world of luxury. On a saturated market, Orcines is thought of as the sincere and noble result of the work of a spirits breeder. The label’s functional design is inspired by the tasting notes.