The agency’s challenge was to build a strategy for an effective response in favor of the permanent installation of an immersive theater with the City of Paris, as part of the application of Novaxia & Engie, Franklin Azzi Architectures, Noctis to the competition “Reinvent paris 2, les dessous de Paris” – Former transformer station Enedis known as nation 1 – Finalist 2018

Challenge

The agency’s challenge was successfully expressing the project’s strengths, the coherence of the grouping and undermining the non-priority attributes of the response to win the call for projects.

Solution

The visual staging of the response capitalised on the combination of two aspects:

1. create a cultural attraction with a strong influence in the 11^th arrondissement while visually calming the potential nuisance factor with soft colours.
2. enhance the district by preserving its industrial heritage: the quality of the rehabilitation of the electrical transformer station was that of a historical monument, it was reflected in the line drawing on each cover of the file.